Segway

Setting expectations too high

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Dismal

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"The next big thing"

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A $5,000 scooter

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Top speed: 12.5 mph

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Price tag:

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"You look like a dork on one"

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The perception

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In 2010, owner died after falling from cliff

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The tragedy added to

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Total units sold?

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Restricted to malls and parks

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What do we learn?

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is what you

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Segway

Segway

Overhype

Overhype

When expectations outpaced reality

The

Story

Setting expectations too high

The Problem

Dismal

sales

followed

Biggest tech hype of 2001.

Biggest tech hype of 2001.

"The next big thing"

"Game changer"

"Cutting edge"

A $5,000 scooter

The Reality

Top speed: 12.5 mph

Range: 15 miles

Weight: 30+ kilos

Price tag:

$5,000

Too expensive for everyday use

"You look like a dork on one"

"You look like a dork on one"

— Paul Graham, YC, "The Trouble with the Segway" [1]

Add to that...

The perception

turned people away

In 2010, owner died after falling from cliff

The tragedy added to

The tragedy added to

Segway's troubles.

Total units sold?

~140,000 over 19 years

Projected?

500,000 per year

Restricted to malls and parks

Restricted to malls and parks

Meant for city streets

What do we learn?

The Takeaway

is what you

But perception

We Learn That

actually ship.

Projections give a start.

Pricing steers the course.

- Keep upskilling.

leanupskill.com

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