The Telegram Efficiency Playbook

leanupskill.com - Upskill your Product Thinking

Startups hire fast. Telegram did the opposite.

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More engineers.

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Telegram said

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Constraints breed creativity

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↓

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30 engineers

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No HR. Just contests.

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Real-world problems.

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No interviews

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No ads. Just Premium.

[{"selector":"#anim-0810a00e-943e-42d1-8682-1de76cecd234","keyframes":{"opacity":[0,1]},"delay":1500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45e3c8ac-11dd-4b4f-abaf-eb4969b1273b","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a731049-9d1f-46d9-88a9-57c99a35215d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6249afa2-4d02-4263-ae7e-a5d5aad1b229","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92c77152-cc0e-4bb1-a167-4f3cf21e41d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1395fdd-9788-4d83-8a40-38d81b311822","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

mine user data

[{"selector":"#anim-be4184a5-5358-4295-9803-53d26d54f544","keyframes":{"opacity":[0,1]},"delay":900,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e78c7de-0d2c-4823-ba3b-4fd8fb30d83c","keyframes":{"transform":["translate3d(0px, 89.43385%, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f063306-cd51-45c6-93c0-cd2c2fd3a10c","keyframes":{"opacity":[0,1]},"delay":750,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2ae1eb7-b26a-43eb-a3e5-ab3617e1ecaf","keyframes":{"transform":["translate3d(0px, 181.899%, 0)","translate3d(0px, 0px, 0)"]},"delay":750,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-292bcab1-ecae-4c64-9d59-e647d1deaf69","keyframes":{"opacity":[0,1]},"delay":1800,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4dc95c3-a5b7-40ae-8498-30f20dd50fe5","keyframes":{"transform":["translate3d(0px, 580.02348%, 0)","translate3d(0px, 0px, 0)"]},"delay":1800,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53837c9a-4259-4fc2-969e-c250cc031edb","keyframes":{"opacity":[0,1]},"delay":500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93652a86-f65c-4abd-9e0b-372e1ba626f3","keyframes":{"transform":["translate3d(0px, 670.44902%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-128c5026-ec8f-4eab-956b-d0c095708971","keyframes":{"opacity":[0,1]},"delay":1750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25c41ab0-9b55-4ecc-83a5-5e638c7cfc84","keyframes":{"transform":["translate3d(0px, 585.34262%, 0)","translate3d(0px, 0px, 0)"]},"delay":1750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

a different path

[{"selector":"#anim-8e01ae6c-7a38-4e8b-b108-d5846b6a2ab2","keyframes":{"opacity":[0,1]},"delay":200,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81eefcec-d3e0-4d27-9467-e8168118db8d","keyframes":{"transform":["translate3d(0px, 89.43385%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25d794a3-8506-40bd-b216-1de2c98a7812","keyframes":{"opacity":[0,1]},"delay":1250,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e032ef07-2e1c-4443-a2f9-0f36d50b6a2a","keyframes":{"transform":["translate3d(117.14285%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1250,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d57b22f7-c7f7-4fc9-b83a-f03b86ed8940","keyframes":{"opacity":[0,1]},"delay":250,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a600ffbf-fd9f-48de-aaf1-1960c4dc245c","keyframes":{"transform":["translate3d(0px, 282.46906%, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8de0130a-d614-4296-83d9-64dd11986635","keyframes":{"opacity":[0,1]},"delay":250,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70c6a3e1-a219-44d7-93db-cc8529fcfd67","keyframes":{"transform":["translate3d(0px, 285.80241%, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Launched Telegram Premium

[{"selector":"#anim-7a98555d-d20a-420f-8d5d-ddb73141a396","keyframes":{"opacity":[0,1]},"delay":1500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48231b1e-d667-4f61-96a5-0e608cafbb7a","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d614b8a-0421-46fe-98cc-8749aefc4278","keyframes":{"opacity":[0,1]},"delay":3000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42c9a2ed-a599-4ba7-9c83-f8cddded506f","keyframes":{"opacity":[0,1]},"delay":4000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

0 user data sold

[{"selector":"#anim-ede514eb-5b08-474a-937a-faab6c6e5bdc","keyframes":{"opacity":[0,1]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31c7fb8f-eb93-4880-aec4-a4037c89247a","keyframes":{"transform":["translate3d(0px, 115.05848%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7cf9516-6a75-4ae1-bdd5-f668d9f4e32e","keyframes":{"opacity":[0,1]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84b46822-179a-47a6-a826-ce5e506f2b20","keyframes":{"transform":["translate3d(0px, -124.53216%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abc26e8a-484d-4436-aaa2-739338a95aad","keyframes":{"transform":["translate3d(150.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1750,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10297577-3295-4e64-b8f2-d6f276800b32","keyframes":{"opacity":[0,1]},"delay":1750,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-510ec6b9-6aad-4be6-bccb-85ee91c2cac4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1750,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-71f9c688-1f8e-45b8-9b9b-ebf0a6f23d8c","keyframes":{"transform":["translate3d(-148.09524%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1750,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f2a6960-5d4f-4390-a511-305768980b85","keyframes":{"opacity":[0,1]},"delay":1750,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb4792b2-e07a-4749-bcd2-bdc0527eee22","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1750,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b6d1922f-4dc9-47a7-a654-24d0251a5cc1","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

What do we learn?

[{"selector":"#anim-20a780b9-a253-42fe-a4c3-e8a7222026af","keyframes":{"opacity":[0,1]},"delay":1500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e39f7eb-59ba-4882-9c9d-af688344c0b5","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b684328-a4c0-4e73-a0f7-b98564c6303c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6e79935-d101-4a7e-a93c-5512764253c9","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ce03292-1f66-49a3-b62d-0ba3560a4aa3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d52366fb-5f18-4f72-ba2c-639b0df65424","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

the right rules

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leanupskill.com

Report an Error Terms of Service Causes We Support

The Telegram Efficiency Playbook

How 30 engineers scaled to 1 billion users

Startups hire fast. Telegram did the opposite.

The Problem

More engineers.

More managers.

That's the usual formula.

More overhead.

Telegram said

"NO"

"NO"

No HR.

No marketing.

No offices.

Constraints breed creativity

The Strategy

↓

Forced his team to

automate everything.

Founder Pavel Durov

refused to hire big.

30 engineers

No firefighting

100,000 servers

Result?

No HR. Just contests.

The Hiring Hack

Real-world problems.

Winners land offer.

Telegram hires through coding competitions.

No interviews

No resumes

No big degree

Just raw talent

No ads. Just Premium.

The Business Model

mine user data

mine user data

WhatsApp and Meta

a different path

a different path

Telegram chose

Telegram chose

mine user data

mine user data

WhatsApp and Meta

Launched Telegram Premium

2024 Revenue:

$342 million

2021:

0 user data sold

0 user data sold

15 million paying users

What do we learn?

The Takeaway

the right rules

We Learn That

to break.

Growth can come

from non-conformity.

If you can figure out

- Keep upskilling.

leanupskill.com

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