After-Sales as a Profit Center

leanupskill.com - Upskill your Product Thinking

Service seen as a cost

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Most companies treat

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And

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Three brands flip the model

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01

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16% YOY growth [1]

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02

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Industry avg: 10–15% [3]

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03

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100% diamond value [5]

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McKinsey: Up to 4x higher margins

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Medtech firms already profiting post-purchase

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What do we learn?

[{"selector":"#anim-acd855b8-3300-4668-b44a-8acbd9dc370a","keyframes":{"opacity":[0,1]},"delay":1500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eac2d1db-e99f-4f26-8ecc-7e172b600cbb","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4696a5a5-04c1-47bc-9687-3bd5d51fa396","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab4bbef6-53de-4be2-9519-6f90935c65df","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dcdb5812-eba7-4edb-89e8-5d195fe26681","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e78a624c-1d5c-45fa-9d51-d3aafe0b9ad7","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

where

[{"selector":"#anim-87dfaf56-0d1f-47be-b24f-fbfc44dd9a08","keyframes":{"opacity":[0,1]},"delay":6000,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c2a2e251-680f-4d08-a78f-12fa5afed0f4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":6000,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-434ce461-08bb-4c96-8d77-352ed9f9e4c2","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c46bb963-d68a-48c4-901c-85ff38abc552","keyframes":{"opacity":[0,1]},"delay":6100,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5790184d-d2dc-43ee-8d2b-7301ddf2cf11","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":6100,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-504765e6-13b2-410d-8ba1-a2beb728b0c6","keyframes":{"opacity":[0,1]},"delay":1750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a69dd768-ae16-45a3-82dc-98fdc0b0182b","keyframes":{"opacity":[0,1]},"delay":3000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ddadfc4-e788-480a-a9b2-c2de2b7e146c","keyframes":{"opacity":[0,1]},"delay":4750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-131e2caa-0edb-4c4e-b06c-3798d53c4e60","keyframes":{"opacity":[0,1]},"delay":7750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7672e310-7d29-4083-bfc4-fd2f0dcda4b7","keyframes":{"opacity":[0,1]},"delay":6200,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-db0ff64a-954d-4517-a2ef-b047a057bb64","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":6200,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

leanupskill.com

Report an Error Terms of Service Causes We Support

After-Sales as a Profit Center

How Companies are Turning Service into Revenue Opportunity

Service seen as a cost

The Problem

Most companies treat

after-sales as liability.

Necessary evil.

Firefighting. Admin.

And

And

customers.

customers.

loses

loses

This mindset bleeds money.

Three brands flip the model

The Shift

01

Sreevathsa Prabhakar

saw as opportunity.

What brands saw

as headache,

Case 1: Servify

01

16% YOY growth [1]

US, IN top markets [1]

~80M revenue, FY25 [1]

Servify powers Apple and Samsung.

Servify powers Apple and Samsung.

02

Post-sale market?

Untapped.

5% of global car stock now electrified [2].

Case 2: Ola Electric

02

Industry avg: 10–15% [3]

Gross margins: +50% [3]

After-sales revenue: ~2% [3]

Ola opens HyperService

Ola opens HyperService

03

₹63 crore. [4]

Titan steps in.

CaratLane bleeding

Case 3: CaratLane

03

100% diamond value [5]

Repeat purchase: 25% [6]

100% metal rate for gold [5]

Launches "Lifetime Exchange"

Launches "Lifetime Exchange"

McKinsey: Up to 4x higher margins

from aftermarket

[7]

[8]

Medtech firms already profiting post-purchase

for decades

What do we learn?

The Takeaway

where

We Learn That

lifetime value

begins

After-sales is not

where earning ends.

It's the part

- Keep upskilling.

leanupskill.com

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