What Makes Emirates the Most Profitable Airline in the World — 1/3
What Makes Emirates the Most Profitable Airline in the World — 1/3
What Makes
Emirates
the Most Profitable Airline in the World — 1/3
VRIN Framework
VRIN Framework
Burst
Burst
PART
1
/3
Part—1
Most airlines barely break even
The Problem
Industry avg profit:
2–3%.
Emirates:
17.4%
Margin
[1]
World's most
profitable airline.
World's most
profitable airline.
$6.6B in
profit.
$6.6B in
profit.
[1]
others
can't copy.
others
can't copy.
A
VRIN
moat
Scribbled Underline 2
4 strategic advantages.
4 strategic advantages.
How do
they do it?
The Dubai Advantage
Advantage 1
/4
The world's crossroads.
The world's crossroads.
Green Location Pin
Dubai sits between
Europe, Africa,
Asia, Australia.
Scribbled Underline
east and west.
A bridge between
Arrow
One
hub.
Arrow
200
cities.
And the airport
✔✔
And the policy
✔✔✔
Dubai owns
the airline
✔
Emirates
gets priority.
Rivals pay
full price.
Rivals pay
full price.
Emirates owns Terminal 3.
Rivals rent gates.
Rivals rent gates.
Emirates funnels
everything through Dubai.
Most airlines fly point-to-point.
Most airlines fly point-to-point.
One network hub.
One network hub.
One network hub.
One operational hub.
One operational hub.
One operational hub.
One hub for
maximizing efficiency.
Scribbled Underline
Arrow
Arrow
Any Dubai win
is an Emirates win.
Same
owner
Same
gain.
A Dedicated Terminal
Advantage 2
/4
Continued in Part—2
VIEW PART—2
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