What Calendly did differently to capture a saturated market

Scheduling used to take eight emails.

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"Monday works?"

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Time zones.

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a better calendar.

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the conversation

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One link. One click. Done.

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Meeting booked.

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No further coordination. Just select available slot.

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The need to sign up first.

[{"selector":"#anim-1d483921-bcb2-4d93-8432-8af77ced0082","keyframes":{"opacity":[0,1]},"delay":3500,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-51e6041a-8363-45d1-b808-bb4599ac1da6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":3500,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-17a5e5d7-5904-46cb-9905-393c1eefee28","keyframes":{"opacity":[0,1]},"delay":3500,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4805dd6e-3894-4639-a256-9caabcb41411","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":3500,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fd846c1a-19fe-4d92-b8cb-48801bfa330a","keyframes":{"opacity":[0,1]},"delay":3500,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-20db3959-f3ee-44e1-b2d2-06e38d151d5a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":3500,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0614711a-c6e8-4663-9edc-e3a71e33263d","keyframes":{"opacity":[0,1]},"delay":1800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ce09c2f-8322-4489-9a63-159ab3511c5b","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 1292.06364%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":1800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f486bad-962d-4941-ab5e-9fc9ab08af6a","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ae11fe6-5103-46ac-a9b3-a36194adfe2f","keyframes":{"transform":["translate3d(0px, 780.29643%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6dc2381b-c8ea-4296-965e-9d1364c74761","keyframes":{"opacity":[0,1]},"delay":1750,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee7c1619-1827-4a08-b53d-9571ae543e06","keyframes":{"transform":["translate3d(0px, 1236.24274%, 0)","translate3d(0px, 0px, 0)"]},"delay":1750,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2f4a457-e374-49b7-830e-e287af6f2f1f","keyframes":{"opacity":[0,1]},"delay":1850,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdbd97b2-8499-4e2d-8a33-1d37a23ffd62","keyframes":{"transform":["translate3d(0px, 361.01842%, 0)","translate3d(0px, 0px, 0)"]},"delay":1850,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04db09d1-b8f5-4c53-89ed-7187ca966dc2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 2.8895057030673547e-7%) scale(0.9523809523809523)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-040d37bb-c290-4d8b-af34-b63675d0481a","keyframes":{"opacity":[0,1]},"delay":4750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Arrow

Two removals.

[{"selector":"#anim-14ce5ef7-8b5e-4bcb-91a5-cd64730c994d","keyframes":{"opacity":[0,1]},"delay":300,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d10c49d4-499b-4fd0-8fce-9efdd91987cb","keyframes":{"transform":["translate3d(-159.25926%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c04491c-9b0e-4924-a10b-1d9f7fafa278","keyframes":{"opacity":[0,1]},"delay":500,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e379cea-dc19-4c6c-98ae-0dfb7f4ba684","keyframes":{"transform":["translate3d(-125.53192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9cbff8d-0477-48a8-81e0-d922fb4fda2d","keyframes":{"opacity":[0,1]},"delay":4750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35e0e11f-5f67-4fa6-9c04-e9ee15bbda15","keyframes":{"opacity":[0,1]},"delay":4750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee620145-da37-4fd4-935d-93fe1114e123","keyframes":{"opacity":[0,1]},"delay":3500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e9b7d3f-7cb4-4ee2-9403-d619b8ac1273","keyframes":{"transform":["translate3d(116.84213%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":3500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a429cf0-e81a-4ecd-9615-743f8d0eb8e9","keyframes":{"opacity":[0,1]},"delay":2000,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f161e9b-824e-4f19-af1e-e7de97bd0afb","keyframes":{"transform":["rotate(-90deg) translate3d(704.83887%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":2000,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce0b3304-f970-4add-a3d6-2fae4c737291","keyframes":{"opacity":[0,1]},"delay":2000,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53b8bdf6-1784-4b60-9e79-b4d2319c743c","keyframes":{"transform":["translate3d(116.84213%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8004258-98f2-43d5-9da1-22915b1ef491","keyframes":{"opacity":[0,1]},"delay":500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08df3e5e-ca00-4cbb-b0a0-c7230648cda6","keyframes":{"transform":["rotate(-90deg) translate3d(704.83887%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-778de7a7-9ddc-4232-873e-1b7b529d5fb5","keyframes":{"opacity":[0,1]},"delay":500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf784859-9d61-481e-9ce4-848bfd4caa22","keyframes":{"transform":["translate3d(116.84213%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Scribbled Underline Arrow Arrow

Removing friction works.

[{"selector":"#anim-efe3e098-561e-4f73-b22d-992b23c32df8","keyframes":{"opacity":[0,1]},"delay":1750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca60cb20-7859-422a-81b8-dd0121a8aa8a","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09c90da5-adf2-4605-835e-97904957e6ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c090761e-976a-42b2-8041-61b86272f5b9","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd3dfd3c-67c1-4deb-92fb-c085241b702e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-041723ad-72c9-4ac2-9977-cc90d0ca89cd","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Recipients joined

[{"selector":"#anim-2c856f05-3e26-44b4-b3cb-2e3354b0e2cb","keyframes":{"opacity":[0,1]},"delay":750,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46072d5c-d09c-40cf-bc6c-85edff871896","keyframes":{"transform":["translate3d(0px, 80.28877%, 0)","translate3d(0px, 0px, 0)"]},"delay":750,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-098fe24f-f5c5-4f61-a4e0-2d0618fbd586","keyframes":{"opacity":[0,1]},"delay":4000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0623f827-04c9-46d0-8004-334920a67b11","keyframes":{"opacity":[0,1]},"delay":5500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5e11f0d-fd84-42c4-bbda-3d23b498b423","keyframes":{"opacity":[0,1]},"delay":5500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e927ce3-4065-48ca-a673-cf1e43deb1ec","keyframes":{"opacity":[0,1]},"delay":950,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-257619f7-82d5-4623-8d37-52a3177bfaa8","keyframes":{"transform":["translate3d(0px, 509.1785%, 0)","translate3d(0px, 0px, 0)"]},"delay":950,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c49ac502-5972-4eee-808c-5aa16df4066d","keyframes":{"opacity":[0,1]},"delay":850,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20272f6a-a5b0-48d3-a44b-3c3d4bb51adf","keyframes":{"transform":["translate3d(0px, 511.11098%, 0)","translate3d(0px, 0px, 0)"]},"delay":850,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88bdfe78-c5ac-4362-a4d3-41ed203bf868","keyframes":{"opacity":[0,1]},"delay":650,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a18b8442-5dbe-4e14-b23b-27554fdad900","keyframes":{"transform":["translate3d(0px, 237.91986%, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8f3512c-9fb9-4712-bf81-61528e7795c0","keyframes":{"opacity":[0,1]},"delay":250,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4919849a-a285-42f2-93b8-061ab0cd632a","keyframes":{"transform":["translate3d(0px, 127.42541%, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b173107d-61a4-476b-b783-ef0815cbdeb2","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49c58871-ff2f-4b3b-8593-378a5d60b7e1","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Scribbled Underline

Tap a button.

[{"selector":"#anim-791990b6-b038-4fbd-9792-dcf8c1368828","keyframes":{"opacity":[0,1]},"delay":250,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-676318a7-7141-4b57-8adc-716cee4b94d4","keyframes":{"transform":["translate3d(0px, 127.42541%, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ffe21823-a337-47e7-9c94-bdcc854253f8","keyframes":{"opacity":[0,1]},"delay":750,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87afac92-9f15-42dd-9363-51862abd138c","keyframes":{"transform":["translate3d(0px, 80.28877%, 0)","translate3d(0px, 0px, 0)"]},"delay":750,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60c87edc-74aa-45f9-af6d-ac27118a3641","keyframes":{"opacity":[0,1]},"delay":4000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22ed3486-c24d-44da-9d7c-2463de6fe942","keyframes":{"opacity":[0,1]},"delay":5500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-858575b5-cc41-44d3-bd37-419bcebc435b","keyframes":{"opacity":[0,1]},"delay":5500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-569a3eb2-8bbe-4aa7-afa7-6b2e5c512cd6","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae33661e-fe20-4a3f-bd7a-73226b30330d","keyframes":{"opacity":[0,1]},"delay":950,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ade49af3-c368-47ed-b008-d802d808485c","keyframes":{"transform":["translate3d(0px, 498.34508%, 0)","translate3d(0px, 0px, 0)"]},"delay":950,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83fa1500-b58d-470a-a8c2-74f609c89c05","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d518d8db-3ea9-461b-a410-b6688a479afd","keyframes":{"opacity":[0,1]},"delay":850,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-296e560f-5c72-4060-a962-cd02debe94e5","keyframes":{"transform":["translate3d(0px, 511.11098%, 0)","translate3d(0px, 0px, 0)"]},"delay":850,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b26fbc4f-5f46-4044-b0e7-bea581a0ce5c","keyframes":{"opacity":[0,1]},"delay":650,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8872bac5-007a-438a-922d-7b5c7754e645","keyframes":{"transform":["translate3d(0px, 237.91986%, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] White Scribbled Underline

Built-in virality.

[{"selector":"#anim-1d3729fb-01e6-4dbf-bc01-a91659caadf4","keyframes":{"opacity":[0,1]},"delay":1750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9671a1c9-2ec5-492a-ad2c-a4d0e407c184","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01509de4-632f-48a4-a44e-fc85486ff110","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abbe8157-67d6-4b1e-a7a7-5b2c5e3e285a","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13e81783-4a00-4c30-a0cc-2c391a74a20e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c4c1945-f3e6-422e-af34-8b787640c0ca","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The sharing did the rest.

[{"selector":"#anim-91b4a733-301a-42de-b273-52a94cc04834","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e00d658-64d7-44d0-b496-8ef64ba8b70c","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49a6d51f-416f-461d-8f66-899b9b04bce5","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a08ddf0a-58b5-49ca-9a96-dc8a87ee4920","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Dotted Arrow

invitation to work.

[{"selector":"#anim-f4ffc853-8561-48d2-930a-92bbb2f75bd2","keyframes":{"opacity":[0,1]},"delay":3150,"duration":250,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fbd2d07-1178-418a-bc59-ff6efe78a53c","keyframes":{"transform":["translate3d(0px, 138.1111%, 0)","translate3d(0px, 0px, 0)"]},"delay":3150,"duration":250,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c9ad357-c0e7-4c39-849e-251aff138305","keyframes":{"opacity":[0,1]},"delay":3250,"duration":250,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86d994a5-684e-4025-9397-800d0a323f66","keyframes":{"transform":["translate3d(0px, 128.61111%, 0)","translate3d(0px, 0px, 0)"]},"delay":3250,"duration":250,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4d45b18-83c2-4bc3-a8b2-6677bb9d9636","keyframes":{"opacity":[0,1]},"delay":3250,"duration":250,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a84c1a3-6d0d-450e-b920-5eb15c8974c6","keyframes":{"transform":["translate3d(0px, 1163.42449%, 0)","translate3d(0px, 0px, 0)"]},"delay":3250,"duration":250,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe8efa7e-f54c-4a05-94ee-10a6fbcfa8c9","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26435ffa-8977-4307-bf18-a80b6e528eaa","keyframes":{"opacity":[0,1]},"delay":5000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9425efef-7257-41c8-901d-f9f382bed036","keyframes":{"opacity":[0,1]},"delay":3500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-276272d5-e6de-41b2-bcdd-d197ef01f093","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e19c9f66-0726-46d4-a78c-8ac4e7acdb5b","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec9864a4-5c67-4ce2-b010-f94c6a01b5cb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-5.279228016648892%, -9.57863036621764%) scale(0.8064516129032258)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

became

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Every invite is a demo.

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Ten people experience it.

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struggle to grow.

[{"selector":"#anim-9bcf5ab7-2f35-4dc9-b2f4-5b733808ab54","keyframes":{"opacity":[0,1]},"delay":3600,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce21ab48-27c1-432a-a066-bd9d86fcf24d","keyframes":{"transform":["translate3d(0px, 90.75059%, 0)","translate3d(0px, 0px, 0)"]},"delay":3600,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12f8ab86-5758-4592-9c0d-25af4ba5a6af","keyframes":{"opacity":[0,1]},"delay":5250,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4d070a3-b95c-4f00-9e86-0cdb76bd9c98","keyframes":{"transform":["translate3d(117.14285%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":5250,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6c44908-0e00-46a5-9c1e-eca5c48004de","keyframes":{"opacity":[0,1]},"delay":3750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-717572da-bf95-4376-bacc-f15ee017ca6b","keyframes":{"transform":["translate3d(0px, 238.84224%, 0)","translate3d(0px, 0px, 0)"]},"delay":3750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64987040-409e-4caa-8693-fcddd1f86257","keyframes":{"opacity":[0,1]},"delay":650,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdef3192-2df0-4a67-b6ce-6603820c43a0","keyframes":{"transform":["translate3d(0px, 196.0889%, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0dfd51ec-428b-4fc3-93bc-19bacf4297bc","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c445ba5-88cf-43c0-908b-f80fff751497","keyframes":{"opacity":[0,1]},"delay":500,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6daced2b-8997-4596-9ae3-f9d4d18008c9","keyframes":{"transform":["translate3d(0px, 728.66172%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1cbc0e5-de8f-4155-9453-fcf149054e32 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

What do we learn?

[{"selector":"#anim-39ec002f-1c9f-494a-9d81-59c500fe1556","keyframes":{"opacity":[0,1]},"delay":1750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a9d3c7a-e198-4ebe-bd43-0cd870cb52d9","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-347168c5-1c18-4734-848b-46c405bca7d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe413227-7531-4a3b-9026-7e9743e50061","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8a75e10-2e2d-4e01-ba9d-fd81916dae1e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9a684de-5917-4a1a-a016-fc65a92803e6","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

what to drop.

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leanupskill.com

Report an Error Terms of Service Causes We Support

What Calendly did differently to capture a saturated market

Calendly's Subtraction Strategy — The Two Removals that Fueled a $3B Empire

Scheduling used to take eight emails.

The Problem

"Monday works?"

"How about Tuesday?"

back and forth.

Never ending

back and forth.

Never ending

Time zones.

Time zones.

Calendar conflicts.

Calendar conflicts.

Missed messages.

Missed messages.

Tope Awotona

had enough.

a better calendar.

a better calendar.

He didn't build

the conversation

the conversation

He simply removed

One link. One click. Done.

The Product

Meeting booked.

They pick a time.

You send a link.

No further coordination. Just select available slot.

No further

available slot.

Just select

coordination.

The need to sign up first.

to sign up first.

The need

Calendly removed

a second friction.

Two removals.

Two frictions.

No download required.

No account needed.

Removing friction works.

The Evidence

Recipients joined

without installing.

with one-click links.

Zoom blew up

with one-click links.

Zoom blew up

01

Tap a button.

Car arrives.

removed the hail.

Cab apps

removed the hail.

Cab apps

02

Built-in virality.

The Multiplier

The sharing did the rest.

The sharing did the rest.

Removal alone wasn't enough.

Removal alone wasn't enough.

invitation to work.

They need an

Calendar apps are naturally viral.

Calendar apps are naturally viral.

became

a share.

Every booking

That gave Calendly its edge.

That gave Calendly its edge.

That gave Calendly its edge.

Every invite is a demo.

The Loop

Ten people experience it.

Some sign up. Send their own links.

More new users. Network grows.