The phenomenon that improves product experience... without really improving the experience!

leanupskill.com - Upskill your Product Thinking

Wait, what is it again?

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(phew, that's one long term)

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as easier to use

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NOT

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It means good UI is more than just eye candy

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Most Importantly

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FUNCTIONALITY

[{"selector":"#anim-6f131273-dadf-4fb0-83cf-795f03e3b4aa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":8000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bdfbcad0-8548-4911-802f-3d0bab4f7800","keyframes":{"opacity":[0,1]},"delay":4800,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad353f41-6268-4d78-9f1d-b2d8c88c1a2c","keyframes":{"transform":["translate3d(0px, 198.37968%, 0)","translate3d(0px, 0px, 0)"]},"delay":4800,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9afe6088-5dc8-4120-bb82-9a5da6667b67","keyframes":{"opacity":[0,1]},"delay":4600,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ddb1139-3daf-4aa7-9e96-35be9dd3e3d3","keyframes":{"transform":["translate3d(0px, 312.96294%, 0)","translate3d(0px, 0px, 0)"]},"delay":4600,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91b99677-bcfb-435a-baaf-deb68fd6a175","keyframes":{"opacity":[0,1]},"delay":4400,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93c5a798-46bb-44fa-ab84-ca11cc7242a3","keyframes":{"transform":["translate3d(0px, 427.54632%, 0)","translate3d(0px, 0px, 0)"]},"delay":4400,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67c58741-fa58-4643-b16b-94a7486a0385","keyframes":{"opacity":[0,1]},"delay":4200,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b61ae289-45a7-4434-8c6b-63e326da0fa1","keyframes":{"transform":["translate3d(0px, 542.12971%, 0)","translate3d(0px, 0px, 0)"]},"delay":4200,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d02c99c-608f-4578-a388-b6cb0016111c","keyframes":{"opacity":[0,1]},"delay":4000,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fa01165-a4c7-4009-8f8d-8e9f0054b86a","keyframes":{"transform":["translate3d(0px, 656.71296%, 0)","translate3d(0px, 0px, 0)"]},"delay":4000,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0be49008-2d85-4893-8f00-deca207ad71c","keyframes":{"opacity":[0,1]},"delay":3500,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fe0b289-b57b-4fa8-82d3-0f3452afab0d","keyframes":{"transform":["translate3d(0px, 505.14899%, 0)","translate3d(0px, 0px, 0)"]},"delay":3500,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3b17713-04c1-40d1-85d9-e8bd9867911b","keyframes":{"opacity":[0,1]},"delay":3000,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b667f6a-58c7-424f-89cb-c09c3d48b488","keyframes":{"transform":["translate3d(0px, 602.70993%, 0)","translate3d(0px, 0px, 0)"]},"delay":3000,"duration":300,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c452796b-89f5-431a-99a9-b0606e689af1","keyframes":{"opacity":[1,1]},"delay":0,"duration":300,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6c6e6f4c-5525-446e-8c73-2c33d96b0b53","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":300,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-62ca07b1-0422-4768-aff9-5389e0342f2f","keyframes":{"opacity":[1,1]},"delay":0,"duration":300,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f34ee4d6-6511-4b21-88b4-bc4f7cac699e","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":300,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-27ef071c-ad8d-4be6-b4ae-3de929291c30","keyframes":{"opacity":[0,1]},"delay":1000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f976bb9-ea21-4d4a-aa51-d1a7743fba58","keyframes":{"opacity":[0,1]},"delay":1250,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80441012-6d33-4d80-8ecf-e11af2475ba2","keyframes":{"opacity":[0,1]},"delay":1500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-076460ed-af86-4f1b-a587-97c7dd178b48","keyframes":{"opacity":[1,1]},"delay":0,"duration":300,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8bc78cce-10dd-4ea6-bee0-5de2e9f16bea","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":300,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] be

This is because

[{"selector":"#anim-4934765f-0312-4635-97ca-22e7621b17ba","keyframes":{"opacity":[0,1]},"delay":500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1249d440-2e46-47ac-8d0f-93661198aec4","keyframes":{"transform":["translate3d(0px, 453.50248%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb12278e-e130-4fb7-9bfc-db639d20ca2d","keyframes":{"opacity":[0,1]},"delay":3750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aca1608d-5cee-47f5-98d8-8bff0d4e393c","keyframes":{"transform":["translate3d(0px, 151.94936%, 0)","translate3d(0px, 0px, 0)"]},"delay":3750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16d5ac46-1712-42f6-ba3a-ac0ea2b6f761","keyframes":{"transform":["rotate(-111deg) translate3d(85.45455%, 0px, 0) rotate(111deg)","rotate(-111deg) translate3d(0px, 0px, 0) rotate(111deg)"]},"delay":4250,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-334ebce9-f575-4829-9610-ee3828bb0e0c","keyframes":{"opacity":[0,1]},"delay":4250,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22c7534d-3806-4f4d-8ef9-f21dbc8ce5b2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":4250,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f5c68c13-556e-44fc-8e9e-4264cdaf5a82","keyframes":{"opacity":[0,1]},"delay":1750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87b87464-1454-402d-aced-0a82ecededf4","keyframes":{"transform":["translate3d(0px, 244.60907%, 0)","translate3d(0px, 0px, 0)"]},"delay":1750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Recent studies found that visual delight also increases a product's ...

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In other words,

[{"selector":"#anim-d2ef3508-aefa-4352-95b3-b65cf36b0c1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-009ad503-0738-4702-bbd2-3d306eb0e80b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7f0b5bfc-f723-4943-8d28-57555ca23503","keyframes":{"opacity":[0,1]},"delay":1000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99ab549f-8e58-4720-9051-619df85817e2","keyframes":{"opacity":[0,1]},"delay":1300,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caa5da06-339a-401d-b625-ecc2b37fce3d","keyframes":{"opacity":[0,1]},"delay":2750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-435f7790-f654-4b02-b531-1222b355be7c","keyframes":{"opacity":[0,1]},"delay":2750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56e8b2d4-e089-4b7a-bf48-3ffb117b4e72","keyframes":{"opacity":[0,1]},"delay":2750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3c206f9-4e0b-437f-b200-50bd4204ecb1","keyframes":{"opacity":[0,1]},"delay":1600,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ce5c030-1178-4cd0-b8ec-d273eed7f3ad","keyframes":{"opacity":[0,1]},"delay":1900,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff153792-d99f-468a-8979-d6c0e8345fd9","keyframes":{"opacity":[0,1]},"delay":3750,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8f0abd90-3f6d-4d04-959a-230a93f35c18","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":3750,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-28052d6a-d4cc-4103-9200-649c4b4e621f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.840047180015697%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-88e5787b-e279-436a-9385-dfb5fc0fbc97","keyframes":{"opacity":[0,1]},"delay":4500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0825aa9f-fecf-49b0-ba5a-112497d31870","keyframes":{"transform":["translate3d(0px, 123.35601%, 0)","translate3d(0px, 0px, 0)"]},"delay":4500,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

...So, is it all about pretty designs?

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icing on the cake

[{"selector":"#anim-6a5c338c-5d1e-4b63-bfef-434882cf7b01","keyframes":{"opacity":[0,1]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-471f9c05-f203-489e-8576-e9e7c33a276e","keyframes":{"transform":["translate3d(0px, -124.53216%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32647502-a236-48d3-a3b7-b6d61d16bd45","keyframes":{"transform":["translate3d(150.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dca322d7-da96-4dd6-8ce7-b4f9422942b1","keyframes":{"opacity":[0,1]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dacb8a77-646a-423e-9bf3-15b2748762e7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-28ad84b1-47e9-4de4-8a2d-e372e962a2b8","keyframes":{"transform":["translate3d(-148.09524%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11129c23-eb4c-49cc-b512-32c90d37ad6e","keyframes":{"opacity":[0,1]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60b61e54-5cc8-493b-914a-b7bc929984c8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f3aa16e4-73a4-4e5b-b02b-cbf183537312","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-850d07f5-7657-4165-8479-7ed6e9c24c62","keyframes":{"opacity":[0,1]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2cafa86f-c0c8-42d1-91b2-cb115d3d61ab","keyframes":{"transform":["translate3d(0px, 115.05848%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Helps sell better.

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That comes from the cake itself.

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it's baked.

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Your core USP

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What do we learn?

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We Learn That

[{"selector":"#anim-e1f9bf4e-afa5-463d-95f5-9923468f4297","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17544a20-cf8a-45a9-a825-388eba8235a8","keyframes":{"opacity":[0,1]},"delay":7500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1723d78e-624f-49d4-ad60-10cc5448926b","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed4bbc26-1225-468a-80c5-51414cfc7451","keyframes":{"opacity":[0,1]},"delay":3500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6198dbf8-bf1f-404e-affa-2abeeeaf0123","keyframes":{"opacity":[0,1]},"delay":5500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-957565b2-9a1a-467c-8cf5-a0bcf8f3de53","keyframes":{"opacity":[0,1]},"delay":9500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84fee058-74a3-45ef-9bde-c4495a1e092f","keyframes":{"opacity":[0,1]},"delay":7500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a9e76e1-b1aa-4aac-b4b9-03c48b358b85","keyframes":{"opacity":[0,1]},"delay":7500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Scribbled Underline Scribbled Underline

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The phenomenon that improves product experience... without really improving the experience!

Wait, what is it again?

Cognitive bias at play

(phew, that's one long term)

Effect...

Usability

Aesthetic

as easier to use

... is users' tendency to perceive

beautiful designs

NOT

NOT

more

more

usable

usable

... even if they are

It means good UI is more than just eye candy

It not only makes a product look good, it can make it appear ...

Robust ✓

Well-built ✓

Credible ✓

Most Importantly

It's been found to make users more tolerant of minor usability issues

FUNCTIONALITY

FUNCTIONALITY

FUNCTIONALITY

FUNCTIONALITY

FUNCTIONALITY

ABOUT

ALL

Which is why GOOD UX

Which is why GOOD UX

can't

just

This is because

appearance triggers emotions

This, in turn, influences users' functional evaluation of the system.

This, in turn, influences users' functional evaluation of the system.

Recent studies found that visual delight also increases a product's ...

perceived

perceived

value

value

In other words,

products

that

might also

Look

Better

Sell Better

...So, is it all about pretty designs?

Not quite. No.

icing on the cake

icing on the cake

Good UI is like

Helps sell better.

Helps sell better.

Gets the attention.

That comes from the cake itself.

That comes from the cake itself.

Customer satisfaction?

it's baked.

How nicely

How well it tastes.

Your core USP

Your core USP

Sure, presentation sells.

Do get that right.

But make the product

What do we learn?

The Takeaway

We Learn That

wins the user.

Great UI

wins the click.

But overall experience

- Keep upskilling.

leanupskill.com