"If I had asked people what they wanted, they would have said faster horses"

— Quote attributed to Henry Ford

leanupskill.com - Upskill your Product Thinking

A hard truth about innovation

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what doesn't.

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the frame.

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the telephone

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real-time navigation

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cloud storage

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What users are really expressing

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The real job

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speed.

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Where product thinking begins

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Mobility

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If you optimize the request,

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What do we learn?

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It’s seeing further

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— Quote attributed to Henry Ford

"If I had asked people what they wanted, they would have said faster horses"

A hard truth about innovation

What This Actually Means

what doesn't.

what they want,

If you ask users

they improve

what already exists.

They don’t invent

the frame.

faster horses.

Because that was

They asked for

...no one demanded engines.

Before Cars,

Before Cars,

the telephone

faster communication

Users wanted

Innovators built

real-time navigation

better maps

Users wanted

Innovators built

cloud storage

bigger hard drives

Users wanted

Innovators built

What users are really expressing

The Hidden Layer

The real job

“Faster horses”

“Faster horses”

...was not wrong.

It was incomplete.

was mobility.

speed.

People didn’t just want

They wanted

Distance.

Reliability.

Efficiency.

Where product thinking begins

From Request to Job

Mobility

was the job.

“Faster horses”

was a solution request.

If you optimize the request,

If you design for the job,

you stay

you stay

you redefine

you redefine

incremental

incremental

the category.

the category.

What do we learn?

The Takeaway

It’s seeing further

We Learn That

than they can.

As product builders, we should listen carefully

but build beyond the obvious, when needed.

Problem solving is not

just hearing users out.

Keep upskilling.

Email "Waitlist" to