ALBAIK — A Masterclass in Blue Ocean Strategy

leanupskill.com - Upskill your Product Thinking

A sudden death and a business at risk.

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First broast chicken restaurant opens.

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Two years later,

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Counter to kitchen.

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Journey begins.

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Eliminate-Reduce-Raise-Create

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Rejected scaling for decades.

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Simple menu. No trend-chasing.

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First 3 years, secret testing.

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Integrated charity model.

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A brand that outshines MNCs

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120+ locations across GCC.

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What do we learn?

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Scale follows

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ALBAIK — A Masterclass in Blue Ocean Strategy

How the Saudi restaurant made global competition irrelevant

A sudden death and a business at risk.

The Challenge

First broast chicken restaurant opens.

First broast chicken restaurant opens.

1974. Jeddah.

1974. Jeddah.

Two years later,

founder dies of cancer.

Sons inherit business.

Counter to kitchen.

Counter to kitchen.

Started from zero.

Both engineers.

Two brothers. Both engineers.

Journey begins.

0 experience.

No agency rights.

400 rivals.

Eliminate-Reduce-Raise-Create

The Framework

Rejected scaling for decades.

Strictly stuck to Western Saudi.

1) Eliminated — Aggressive Expansion

1) Eliminated — Aggressive Expansion

Simple menu. No trend-chasing.

Chicken, shrimp, fries and nuggets.

2) Reduced — Menu Overhead

2) Reduced — Menu Overhead

First 3 years, secret testing.

Tightly guarded 18-spice recipe.

3) Raised — Proprietary Tech

3) Raised — Proprietary Tech

Integrated charity model.

Unmatched taste + public welfare.

4) Created — Brand Trust

4) Created — Brand Trust

A brand that outshines MNCs

The Result

120+ locations across GCC.

Revenue matches global giants.

What do we learn?

The Takeaway

Scale follows

We Learn That

discipline.

Not the other

way around.

ALBAIK didn't try to rush.

It just tried to keep going.

- Keep upskilling.

leanupskill.com

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