Clayton Christensen's 1997 blueprint on how small startups dethrone massive tech giants.

Part—5

View previous episode in PART 4

One solution is

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Separate from main business.

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Where it worked

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Separate hybrid team.

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Separate hybrid team.

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New combined format.

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New combined format.

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A separate EV team.

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A separate EV team.

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All of them untied

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Acquisition.

[{"selector":"#anim-b027a5cb-7cae-44d9-ba1b-1eef1f661298","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6b858de-2cb4-4d6a-a019-6d07ebdd576d","keyframes":{"transform":["translate3d(0px, 117.08126%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc4e6248-456c-4a2a-960d-43b6316ee244","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3a91ec5-1104-41ce-a4cf-89e0f9297d91","keyframes":{"transform":["translate3d(0px, 136.43162%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f704c332-c483-41c3-a8fb-4b5ebc985ae1","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb16b6ac-875d-4adc-86a9-92c09a621e97","keyframes":{"transform":["translate3d(0px, 136.43162%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8751428c-3663-4eb6-8c40-987f81a04f5d","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5080158-9121-495d-a039-b6a40a8474f4","keyframes":{"transform":["translate3d(0px, 299.69127%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3509f02-b671-4347-bedc-2d82961698d4","keyframes":{"opacity":[0,1]},"delay":2250,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c2f9564-62fd-4327-8d90-d7ce83f6b9ba","keyframes":{"opacity":[0,1]},"delay":2250,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3079b5e-2d5f-461b-bbd0-c5a063e90b7d","keyframes":{"opacity":[0,1]},"delay":3500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbb98711-8623-457b-a6ec-1ccab67e4f8f","keyframes":{"opacity":[0,1]},"delay":4750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc8b19e7-cc44-407a-89ea-2a6d5ea8755f","keyframes":{"opacity":[0,1]},"delay":3500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec60d692-8e26-4557-ab40-6614829ba819","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a272697-402b-4834-9875-fb8b96f38654","keyframes":{"transform":["translate3d(0px, 352.76156%, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adbb389b-184e-4c96-9907-d5ec8400c788","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a20e86b4-429e-4031-9d4b-35f1b02b917a","keyframes":{"transform":["translate3d(0px, 358.02475%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b723b2b-111b-47fa-a3e9-97e6aa2ca424","keyframes":{"opacity":[0,1]},"delay":4750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Each has trade-offs. None is perfect.

[{"selector":"#anim-cf39224d-caf2-4f07-890a-3f9524f7c231","keyframes":{"opacity":[0,1]},"delay":500,"duration":500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0a9fbc4-94c9-4d1b-9a47-e95f6fbbc08a","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ab060a1-f7dd-40a5-b4f6-20b2a6f88274","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63ad03d5-6ee1-433e-be5b-6025ce154ee0","keyframes":{"opacity":[0,1]},"delay":650,"duration":300,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3f9a4447-6557-4d1b-9547-148700adb148","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":650,"duration":300,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f0646935-c135-4f02-93f0-dd5ab18628ed","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfa9f05b-f5c9-4e8c-9072-6320ad01c886","keyframes":{"transform":["translate3d(0px, 259.28892%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-806b2667-e294-4df1-a0cb-3f945df6a96b","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14db33f7-8c63-46e4-ada3-2ba2c3affa20","keyframes":{"transform":["translate3d(-156.8%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d74d3a97-c023-41bc-95b9-4ef9caae9696 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Protect the old

[{"selector":"#anim-9c84ad7c-5b98-49ba-b804-10ca6e641b7b","keyframes":{"opacity":[0,1]},"delay":750,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4c3db2d-423b-4124-8c5b-d9dbafe84bda","keyframes":{"transform":["translate3d(0px, 80.28877%, 0)","translate3d(0px, 0px, 0)"]},"delay":750,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d8e453d-f02c-4b72-a59f-fef17b7cf546","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88315eda-e87d-417f-b17a-02335610721a","keyframes":{"opacity":[0,1]},"delay":4000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-054a9a96-3207-40bd-86c9-8dacddfd02eb","keyframes":{"opacity":[0,1]},"delay":4000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4fe7b4e-e267-4773-96f8-c388d3485f9e","keyframes":{"opacity":[0,1]},"delay":950,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a26046cf-25a7-4c31-9549-dd6ecaed7c2d","keyframes":{"transform":["translate3d(0px, 207.27632%, 0)","translate3d(0px, 0px, 0)"]},"delay":950,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5938c48f-3e8f-49ff-aa85-412ea9b93ac3","keyframes":{"opacity":[0,1]},"delay":850,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7234435-a9e7-4a41-8237-c99e1736fb1a","keyframes":{"transform":["translate3d(0px, 213.47098%, 0)","translate3d(0px, 0px, 0)"]},"delay":850,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e58b7594-4d21-4d97-a9ad-b469977fbca2","keyframes":{"opacity":[0,1]},"delay":250,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2dec5ae1-0cd8-418b-adcb-cf957fe9a615","keyframes":{"transform":["translate3d(0px, 127.42541%, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] White Scribbled Underline

What do we learn?

[{"selector":"#anim-d831c05d-2329-4f47-88dc-7b4089cc3815","keyframes":{"opacity":[0,1]},"delay":1750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b39ffccf-48ab-4de4-acaa-27202aa5e51c","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66688d59-011e-4252-bbcb-f853c42dc7ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e571903c-28d6-486c-8121-2e2c2b1a8269","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bcdf3dc-0dbc-4883-b491-f41f89b54961","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c786fba9-63d5-4a75-b530-e6295533164a","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Not the

[{"selector":"#anim-c7786f82-9ecd-4921-9130-557a907dec2d","keyframes":{"opacity":[0,1]},"delay":7250,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4818f5a3-3e43-44a4-ada7-ef9321b2f20b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":7250,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-065f4868-532f-4311-a7b0-b7717b8baaff","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b1af7fe-e13b-4e4c-b99a-c63fb0de1462","keyframes":{"opacity":[0,1]},"delay":7300,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bb3a5233-16e7-49b2-89f4-6f7e4e313b80","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":7300,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4a7bf31b-72df-462f-aa8e-5572cd61f110","keyframes":{"opacity":[0,1]},"delay":1750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da171300-eeed-4f84-8579-acfdefbafeab","keyframes":{"opacity":[0,1]},"delay":3000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edd0074b-1d1c-4296-95d1-ab766e6f2ff2","keyframes":{"opacity":[0,1]},"delay":4500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e07e7fc2-ff6e-4b2d-9ec8-fd7344b17a03","keyframes":{"opacity":[0,1]},"delay":5750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3adcd5a-7845-4098-afbe-28420294ac41","keyframes":{"opacity":[0,1]},"delay":10250,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-501d31cb-5b6d-46bc-8a8d-20734b98a030","keyframes":{"opacity":[0,1]},"delay":8500,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4ca64349-0e49-4ce8-8768-bb96c543cbf6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":8500,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-28ac1423-b48a-4cca-9409-ee6b453e6c6b","keyframes":{"opacity":[0,1]},"delay":8550,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-005ca9b0-6149-4da2-bb6b-ae1e285ebc79","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":8550,"duration":250,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

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Clayton Christensen's 1997 blueprint on how small startups dethrone massive tech giants.

The Innovator's Dilemma — Why Good Management Fails (5/5)

PART 5/5

Part—5

One solution is

organizational separation.

Separate from main business.

Separate from main business.

Independent teams.

Independent teams.

Where it worked

Real Examples

Separate hybrid team.

Separate hybrid team.

Toyota developed Prius.

Separate hybrid team.

Separate hybrid team.

Toyota developed Prius.

core business.

Independent from its

New combined format.

New combined format.

Nintendo created Switch.

New combined format.

New combined format.

Nintendo created Switch.

old consoles.

Separate from

A separate EV team.

A separate EV team.

Xiaomi built SU7.

A separate EV team.

A separate EV team.

Xiaomi built SU7.

Phone unit.

Independent from

All of them untied

to the main business.

Acquisition.

Invest ing.

Partner ing.

Other solutions exist.

Other solutions exist.

Each has trade-offs. None is perfect.

None is perfect.

Each has trade-offs.

Protect the old

from the new.

The goal is the same:

The goal is the same:

What do we learn?

The Takeaway

Not the

We Learn That

requests.

Not the

roadmap.

Listen to customers.

But watch the edges.

Disruption comes

from the gaps.

- Keep upskilling.

leanupskill.com

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