How Imitation Creates Innovation

Why copying feels wrong

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"Innov ate"

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Copying?

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But

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History's hidden playbook

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Slack took cue from

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Notion drew from

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Zoom iterated upon

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Xiaomi mirrored

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Not theft.

[{"selector":"#anim-e938addd-ea87-4066-aad6-bd74ee62c273","keyframes":{"opacity":[0,1]},"delay":750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1bcbb732-e9e0-4240-9f7b-5ba6290177a8","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4eba8fde-7f36-4ae5-8610-4d8dea046d14","keyframes":{"opacity":[0,1]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da6a5674-0be5-4bd3-ab68-9bd4d0854269","keyframes":{"transform":["translate3d(0px, -162.07408%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3afbb8b-c80f-48f3-98e5-e5997d0f062d","keyframes":{"opacity":[0,1]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3956e48-6d0b-4523-bc6f-a764d87fe10e","keyframes":{"transform":["translate3d(0px, 162.07408%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":750,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0aaae13-275e-4b04-a1db-124e1fdc9a41 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 2.7581644055565207e-7%) scale(0.9090909090909091)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ac7d8182-6f4a-4a2d-a2cc-30341be9fb69","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Scribbled Underline

How copying creates value

[{"selector":"#anim-672d3b2c-8d3e-4f95-b6c9-f89243dbf2a4","keyframes":{"opacity":[0,1]},"delay":1500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0371c377-dc57-4144-81a0-9e29d6803640","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b50c4218-14fb-49ff-9634-e9d619e9f32d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9937d356-88c2-4b0f-9e09-28dfe42b0be2","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-526a55e1-34e5-47f1-8a64-3ddec8f5d06f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27537e8a-8ff6-4da9-a5a5-8baa1bbb485c","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Demand already validated ✔

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What annoys users?

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Better UX.

[{"selector":"#anim-e258e763-303a-4451-9527-3a23f7d17030","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d47f29b7-697f-4478-bb6c-755321698244","keyframes":{"opacity":[0,1]},"delay":5500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6fa1188-c078-4730-a138-28665ed7a02a","keyframes":{"opacity":[0,1]},"delay":4000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-603ea33b-a4a6-4e63-b8e5-22d2eeae927e","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33339e33-1f62-4b46-9729-3ebfede667da","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd28ec90-c15e-4c0d-a128-03ca9e07a132","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Innovation isn't always

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Sometimes it is

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What do we learn?

[{"selector":"#anim-233ce023-6d69-4fa1-805f-968bc5594aeb","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c457d5ed-3cc0-492e-9a87-d89721549c7c","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6bdac4c-5a86-4892-bfb2-17aedd9446bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b68a1e28-0b6e-40e2-aee2-ef213a53f22f","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69b236af-0c81-41f6-8500-7010681b5785","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-611cd6ca-b4fe-4d39-bcb1-9d9ebf18124f","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Fear making

[{"selector":"#anim-c5544ab1-31e9-47e7-9a12-275ee5243058","keyframes":{"opacity":[0,1]},"delay":8000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfd56cfe-73ce-45d0-a68a-efa55ce91b04","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad6f301d-f744-4531-8d5b-027fbaee9600","keyframes":{"opacity":[0,1]},"delay":9000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b537b2e9-9689-4510-b5a5-d3ce1f6f6309","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13883149-03ca-4417-81f5-d82916dd3b51","keyframes":{"opacity":[0,1]},"delay":4000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6978c201-ffca-49d9-aead-95d3905caa27","keyframes":{"opacity":[0,1]},"delay":6000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-142d2ab4-baed-4e72-b0a1-70213edc9059","keyframes":{"opacity":[0,1]},"delay":10500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

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How Imitation Creates Innovation

The Copycat Strategy —

Why copying feels wrong

The Stigma

"Innov ate"

"Disrupt"

Startups celebrate originality

Startups celebrate originality

"First Mover"

Copying?

Copying?

Seen as lazy.

Unethical.

Uninspired.

But

But

But

Look

Closer

clever replicas.

Most breakthroughs started as

History's hidden playbook

The Pattern

Slack took cue from

Added:

Added:

Search history.

Search history.

Simple onboarding.

Simple onboarding.

IRC chat.

Notion drew from

Added:

Added:

Flexibility.

Flexibility.

Visual databases.

Visual databases.

Wikis + docs.

Zoom iterated upon

Added:

Added:

Frictionless entry.

Frictionless entry.

Reliable connection.

Reliable connection.

Skype's gaps.

Xiaomi mirrored

Added:

Added:

Affordability.

Affordability.

Mass-accessibility.

Mass-accessibility.

Apple's Experience.

Not theft.

Adaptation.

How copying creates value

The Mechanics

Demand already validated ✔

Risk lowered ✔

Step one:

Find proven model

01

What annoys users?

Where's delay?

What's missing?

Step two:

02

Find friction point.

Better UX.

Simpler pricing.

Different segment.

Step three:

03

Add your twist.

Innovation isn't always

inventing from void.

Sometimes it is

improving what works.