The Craigslist Story — Winning by Refusing to Scale

How resisting aggressive growth led to its long-term success

leanupskill.com - Upskill your Product Thinking

Growth at all costs.

[{"selector":"#anim-68c1711e-19fa-443d-9cca-4025823c08fa","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73d285da-fac3-4cc7-b14f-e5209818f60d","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76f5f037-8cfb-4ecd-88f9-0882156c3488","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1234b32-ca00-48fd-8adc-0e4bb4fe09ea","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e21e2cdd-2436-4289-b7d0-79e066f5b0ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e67781a8-5866-4a86-911b-dd00fe73f491","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

or get left behind.

[{"selector":"#anim-b611044f-f0f8-4e57-99d7-46b0b872cd9b","keyframes":{"opacity":[0,1]},"delay":4500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c08a506-60d7-4f90-9009-864ab43ed00b","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60d4e13c-2d4e-4e2b-b8c1-7439a9773b3b","keyframes":{"opacity":[0,1]},"delay":10500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ca65258-b53e-4e26-98f4-fa6eec4c8129","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6ab9def-ee6e-45f2-9e54-91fd3802a967","keyframes":{"opacity":[0,1]},"delay":5500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bb99959-cd9a-4213-9cec-909847be0ad3","keyframes":{"opacity":[0,1]},"delay":8500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fb557dd-4465-450f-83c4-4040388ab6b4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.18226862648558%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":13000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5d79ea7a-65e3-4da4-8d9e-6de612709192","keyframes":{"opacity":[0,1]},"delay":6500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Craigslist is one of the most visited sites in America.

[{"selector":"#anim-c1557e0a-9321-422c-b33b-b77b97c0d2d9","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e344d35e-d65f-4c3e-8be7-47d8e9a8ace2","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c24ea04-4fc3-4e6b-861a-977557ae242c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9a2de82-3102-4500-b345-219e74502a3b","keyframes":{"transform":["translate3d(0px, 130.11696%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-181908a4-598d-4ba8-893f-a9d61a35685d","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Arrow

Investors...

[{"selector":"#anim-22e83655-ad73-4e79-ba9b-0972025820d3","keyframes":{"opacity":[0,1]},"delay":6000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7bd490f-414d-427a-9098-2b86ce2215a3","keyframes":{"opacity":[0,1]},"delay":8000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1a3405b-711b-4847-9dc7-76f1a10cabf8","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0be1fd15-ecab-4d04-80bf-00b204f22d39","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3238233c-def8-4a95-90d4-c177f957d336","keyframes":{"opacity":[0,1]},"delay":3500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b61f353e-c9ed-4279-b6b4-f1e1f306037b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.323818784311452%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":11000,"fill":"forwards"}]

Choosing restraint over acceleration.

[{"selector":"#anim-70cf7a02-2537-4d39-b356-35a4f863ab7b","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e25114d-de02-4414-b395-583d85d913a6","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6b8f4e0-16be-4d52-b688-cb762295f45d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7680cad1-c627-4b09-b685-540d2e9ebd5d","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f05df3f8-8b3a-4e17-b8ba-25bed4e24f8a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b6b3e34-d325-4b3d-8192-1cb1c8908352","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

On purpose.

[{"selector":"#anim-fde03c11-1255-4fda-9b14-5d6a19480e93","keyframes":{"opacity":[0,1]},"delay":10500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b88bae3a-c645-4825-a3ed-6dc89bdbcec9","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a698c8bf-60dc-4e3d-a148-b1623830d83d","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9eee9ee-00c2-40f8-87fa-bfda40c14146","keyframes":{"opacity":[0,1]},"delay":4500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91fb52ab-d492-4940-aa12-35036ebf09ee","keyframes":{"opacity":[0,1]},"delay":5500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5de44aad-341c-48bc-83f4-540ee1a3b61f","keyframes":{"opacity":[0,1]},"delay":6500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bee088e-aa45-4b1b-87fe-f56fc3e0a936","keyframes":{"opacity":[0,1]},"delay":8500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6e52d5f-844e-4205-95e1-bdac49c2e974","keyframes":{"opacity":[0,1]},"delay":1500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa2c0207-dac7-4e24-a187-a846a536409d","keyframes":{"opacity":[0,1]},"delay":1500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Scribbled Arrow

While the internet shifts toward

[{"selector":"#anim-99be61df-8939-43ce-a57f-8c4367063ae3","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-652c38d4-4b79-4cb0-9a75-3d8434c7eaf9","keyframes":{"opacity":[0,1]},"delay":5000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f96e1c6c-acb8-4869-98b7-b7347f064b0a","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19b9a758-468c-4c58-b7bc-765ed97740ba","keyframes":{"opacity":[0,1]},"delay":7000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ffe70b3-a962-4c73-83be-782b7021c669","keyframes":{"opacity":[0,1]},"delay":9750,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b91a5f3a-e227-46c6-a671-0952b4e82000 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.28680067153245%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":12000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Completion over engagement.

[{"selector":"#anim-0f7a2e9e-769a-4851-bd92-eac525ce9c78","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0ba40b6-afbb-4806-b41b-b8853690e8c3","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e2ea681-5f7f-4131-93fe-6ef9e46b8b16","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd9aa9ce-cdc4-45de-a0d3-4b798f458104","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b9fa92a-c6d1-4895-880d-632d3db39a09","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d23dc4f1-bc3a-4314-82c2-9f7cfa4b69fa","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Find listing.

[{"selector":"#anim-b0135f71-c8d7-4cdf-97f2-7dbe172ee196","keyframes":{"opacity":[0,1]},"delay":3750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0855130-b1cc-4418-b8a6-d69e41dbc760","keyframes":{"transform":["rotate(-43deg) translate3d(74.93262%, 0px, 0) rotate(43deg)","rotate(-43deg) translate3d(0px, 0px, 0) rotate(43deg)"]},"delay":3750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8539b810-7f6e-48d9-acac-fd5392b55a4a","keyframes":{"opacity":[0,1]},"delay":6500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f14f9936-059e-443b-b726-c83dfcccc12a","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4baa8e97-406b-40f2-b353-685c0ca0f7ca","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3af0add6-cefe-457f-993f-0849869e2f53","keyframes":{"opacity":[0,1]},"delay":4500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3c16718-3895-4e64-9a13-2162e87887fa","keyframes":{"opacity":[0,1]},"delay":3750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df025e3f-64a7-4f1c-bd42-c68442cb1c84","keyframes":{"transform":["translate3d(114.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":3750,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14db2d8f-6fb4-4ed4-b161-06ea7add68b0","keyframes":{"opacity":[0,1]},"delay":7500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bba97b8b-ed65-4afb-b765-0af6e9e2c0f8","keyframes":{"opacity":[0,1]},"delay":8500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

No infinite scroll.

[{"selector":"#anim-6a6de06d-5353-413e-9fd0-ce19239e2a4a","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c50f47e5-04a5-41f0-b68e-92c01448fbac","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0085203-0adc-4443-9021-97c509303c4b","keyframes":{"opacity":[0,1]},"delay":3500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Low burn.

[{"selector":"#anim-874bfd55-3dcd-4053-a23d-d0a2dda8a80a","keyframes":{"opacity":[0,1]},"delay":9000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3731340f-e91d-4031-a3d3-a58be73bdf92","keyframes":{"opacity":[0,1]},"delay":7500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a60b911-dc06-48ff-9cd7-b42180855585","keyframes":{"opacity":[0,1]},"delay":9000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-582eefdb-47cd-4882-851b-95663fb2ad51","keyframes":{"opacity":[0,1]},"delay":6000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-816251a9-e60d-4cae-94c5-e8059a14873b","keyframes":{"opacity":[0,1]},"delay":7500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c277fed1-f482-42a3-a565-a6e76925ce3f","keyframes":{"opacity":[0,1]},"delay":6000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48a61d16-fc8d-42f4-95df-8d254347712d","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c90c2a69-24f4-422c-a50a-d33bd11cd9bd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":12000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b38a5d9a-9ee0-499f-a6bd-eafca51c1ccc","keyframes":{"opacity":[0,1]},"delay":6000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd68db59-5b34-48b5-971f-731f47088614","keyframes":{"opacity":[0,1]},"delay":3000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Squiggly Line

Simplicity.

[{"selector":"#anim-4112ad72-5579-4ac5-973c-3f51e209d7eb","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3c0edf8-7075-4aca-b07e-257b1a4806b1","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb195779-ef34-4a7f-a784-89aa2da7d0a0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a38d06c3-8bbf-491f-8891-141a00e94d01","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-708ab6cb-16cb-4eec-b9f6-317eb24359fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2629773f-2157-42df-9f84-2de31914e5d5","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

That becomes their advantage.

[{"selector":"#anim-1b332d5a-019f-47bc-9e76-38da4cb36b83","keyframes":{"opacity":[0,1]},"delay":14000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-badffb71-2f41-4d70-bf56-7c832fc9ce47","keyframes":{"opacity":[0,1]},"delay":11500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca9f89a1-91b8-4055-bee0-c559af2e1ef6","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5b95d4d-b0f8-4c64-aa12-e1612a7009c2","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a81eaf8-16d4-4653-9af4-92376087f077","keyframes":{"opacity":[0,1]},"delay":4500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d7109cc-cc03-40ad-a26c-32005703f5ee","keyframes":{"opacity":[0,1]},"delay":6500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f738b791-e70d-4b99-8bb9-9b39ba533920","keyframes":{"opacity":[0,1]},"delay":8500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78ef571e-fc1f-4b8e-9b04-0d2dcd4c0cdc","keyframes":{"opacity":[0,1]},"delay":3500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7f7f61b-19f1-4950-93d5-fd60db5407a1","keyframes":{"opacity":[0,1]},"delay":5500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1bea9c3-05a0-4edd-a9ac-985f5dec1da1","keyframes":{"opacity":[0,1]},"delay":7500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7906a3fd-e5b5-433d-94bb-80b115998660","keyframes":{"opacity":[0,1]},"delay":9500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

What do we learn?

[{"selector":"#anim-d275b5ed-7081-40b0-a23d-00dccc21a6e1","keyframes":{"opacity":[0,1]},"delay":2000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caf162a7-5213-4bf8-b46e-40ad82d63353","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e63e538-c4f0-4f85-b855-4f410f73ade6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a74e9e83-0d8f-47f2-b8ff-dd0583ceeaf9","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee95febe-8d5f-4453-ac3b-45c02f11f3ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fcd04263-3648-41cc-8840-55ae6e994f4a","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

is disciplined

[{"selector":"#anim-03bb7104-dacf-458b-9c1a-f774963adbed","keyframes":{"opacity":[0,1]},"delay":10000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46b4cf0f-63e3-49ba-918f-c03a0fc637d5","keyframes":{"opacity":[0,1]},"delay":500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db6f1d69-45ea-4ba1-8c7f-c9c70682e351","keyframes":{"opacity":[0,1]},"delay":10500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8893cd0b-7934-42fc-bc2b-001c35e21812","keyframes":{"opacity":[0,1]},"delay":2500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0466d9b-25d1-4638-9360-0d950f8f2aab","keyframes":{"opacity":[0,1]},"delay":5000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-149b5dc8-e8ef-48da-9750-b34a088cd2ab","keyframes":{"opacity":[0,1]},"delay":7500,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69c3a648-0ef7-489c-afa1-2b8ae322be04","keyframes":{"opacity":[0,1]},"delay":13000,"duration":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Email "Waitlist" to

Report an Error Terms of Service Causes We Support Join the waitlist for more visual stories on Product, UX, Growth, and everything StartUp. support@leanupskill.com

How resisting aggressive growth led to its long-term success