The Segway Overhype Story

Setting expectations too high

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Dismal

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"The next big thing"

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A $5,000 scooter

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Top speed: 12.5 mph

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Price tag:

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Add to that...

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Units sold?

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Restricted to malls and parks

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What do we learn?

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is what you

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The Segway Overhype Story

When expectations outpaced reality

Setting expectations too high

The Problem

Dismal

sales

followed

Biggest tech hype of 2001.

Biggest tech hype of 2001.

"The next big thing"

"Game changer"

"Cutting edge"

A $5,000 scooter

The Reality

Top speed: 12.5 mph

Range: 15 miles

Weight: 30+ kilos

Price tag:

$5,000

Too expensive for everyday use

Add to that...

"You look like a dork on one"

[source]

The perception

turned people away

Units sold?

~140,000 over 19 years

Projected?

500,000 per year

Restricted to malls and parks

Restricted to malls and parks

Meant for city streets

What do we learn?

The Takeaway

is what you

But perception

We Learn That

actually ship.

Projections give a start.

Pricing steers the course.

- Keep upskilling.

leanupskill.com

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