Burst
Clayton Christensen's 1997 blueprint on how small startups dethrone massive tech giants.
The
Innovator's Dilemma
— Why Good Management Fails (4/5)
Burst
PART
4/5
Part—4
View previous episode in
PART 3
climb faster.
Disruptors
Incumbents climb.
winning.
they start
that is
And
where
where
The paradox of success
The Dilemma
Sustaining
innovation pays.
Grows the
business.
Is
right.
Is
right.
Feels right.
Feels right.
Leadership rewards it.
Leadership rewards it.
Disruptive innovation
threatens.
Small. Low margin.
Leadership ignores it.
Leadership ignores it.
future.
future.
Uncertain
Uncertain
Lined Circle
dilemma
dilemma
Scribbled Underline
This is the
This
is
the
customers want.
customers want.
Do what
chase the
future.
chase the
future.
OR
chase the
future.
chase the
future.
OR
Can't do
both.
Scribbled Underline
Organizational separation
The Solution?
Separate from main business.
1) Create independent teams.
1) Create independent teams.
01
Free from pressure.
Free from biases.
White Scribbled Underline
1) Create independent teams.
1) Create independent teams.
01
Small markets
= small teams.
2) Match team size to assumed market.
2) Match team size to assumed market.
02
White Scribbled Underline
No big teams
for untested ideas.
2) Match team size to assumed market.
2) Match team size to assumed market.
02
Different metrics.
Different processes.
3) Give them their own rules.
3) Give them their own rules.
03
Different culture.
Different thinking.
White Scribbled Underline
3) Give them their own rules.
3) Give them their own rules.
03
Where it worked
Real Examples
Continued in Part—5
VIEW PART—5
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